Mixed thinking is the new mixed-use

The SO!APART 2020

Strong together into the future with the segment's USPs and flex strategies

  •    Successful digital edition of the SO!APART 2020 in a segment that continues to be strong
  •    Mixed thinking as the new mixed-use: the eighth industry meeting at a glance

"92 per cent see the current basic mood in the serviced apartment segment as positive or rather positive, while only 44 per cent say the same for the economy as a whole," reports Anett Gregorius, initiator and organiser of the SO!APART. "As surprising as the result of a participant survey was right at the beginning of our conference, it shows: The players in the segment are clearly looking into the future and are noticeably less hit than the hotel industry." This was a clear tenor of the 8th SO!APART on 9th and 10th December 2020, which was held due to corona digitally in a Munich studio for the first time. The segment is currently in its greatest growth phase, continuing to grow by around 43 per cent to approximately 50,000 units by the end of 2022 alone, and investors continue to show confidence in the segment. So where do we really stand? At what consolidation and what new competition with what new strategies? In line with the 2020 motto "Mixed thinking is the new mixed-use", these questions were discussed by top-class experts from the entire temporary housing, the financial and legal world, the transportation and business travel industry, the hotel industry and, of course, the serviced apartment segment on paths and scenarios in the segment, the consequences of "traveling differently" and numerous legal and real estate topics. The next SO!APART will take place on 10th and 11th November 2021 as an in-person event in Leipzig.

Read here the press release of the SO!APART 2020:

Press Release

You can download the current programme here:



The partners of the SO!APART

Mixed thinking is the new mixed-use. | Discussion among leading personalities from various areas that determine the segment: Christoph Carnier, President of the Business Travel Association VDR, Marc P. Werner, Head of Global Hospitality Group and Managing Partner of the Frankfurt offices of Hogan Lovells, Henrik von Bothmer, Senior Investment Manager at Union Investment Real Estate, Matteo Ghedini, Founder and CEO of Brera Serviced Apartments, Maria Puetz-Willems, Founder and Editor-in-chief of, Karl-Heinz Pawlizki, CEO and Managing Director of Dorint Hospitality & Innovation GmbH, Markus Beike, Development Director Germany & CEE, Staycity and Tim Düysen, CMO at Derag Livinghotels

Market overviews provided by: Christian Strieder, Country Manager DACH, STR and Anett Gregorius, Founder and Owner of Apartmentservice

Effects of corona on operator contracts for serviced apartments | Presentation by Marc P. Werner, LL. M. (Miami), Office Managing Partner, Hogan Lovells International LLP, Frankfurt and Sabrina Handke, Partner, Hogan Lovells International LLP, Munich


Future after corona – How does our living change? | Oona Horx -Strathern, Trend Researcher, Speaker, Author

Travel differently - change in travel behaviour | Panel discussion with Christoph Carnier, President of the Business Travel Association VDR, Jens Schliessmann, Director Sales Germany Central at Lufthansa Group, Jan-Wolf Baake, Head of Sales Business Customers at DB Vertrieb GmbH und Oliver Meinicke, Director Global Account Management in the Global Client Team at BCD Travel Services GmbH

How are the neighbouring segments performing? | Benjamin Roeber-Rathay, Director Business Development at International Campus GmbH and Jan Hoepper, Managing Director for Germany at Quarters take a look.

And do not miss - the exhibitors of the SO!APART

further information

Flex-strategies | Panel with Dr. Josef Vollmayr, Founder & Managing Director bei Limehome, Ralf Krause, COO, Adapt Apartments Berlin GmbH and David Renzmann, Area Manager Germany and Georgia of Citadines Betriebs GmbH.

Presentation: Sylvie Konzack, Editor-in-chief Bleisure Traveller

New Kids on the Block | Presented by Florian Faerber, Founder & Managing Director of THE BASE, Kolja Stegemann, Founder and Managing Director of Suite.030, Tobias Berghaeuser, Managing Director KPM Hotel & Residences GmbH and Stephan Plut, Director of Sales and Marketing at Locke Aparthotels.

Financing and investing | Keynote lecture by Henrik von Bothmer, Senior Investment Manager at Union Investment Real Estate.

Discussing afterwards: Daniel Hoselmann, Regional Director of Small and Medium-sized Business Customers and Network at DZ HYP AG, Alexander Lackner, Managing Director at CR Investment Management GmbH, Reiner Nittka, Spokesman of the Board of GBI Holding AG and Managing Director SMARTments business as well as Henrik von Bothmer

Presentation: Olaf Steinhage, Chairman of the Hotel Real Estate Committee of ZIA

Investment market temporary housing: How are the segments performing? | Presentation of the Study of Union Investment, Adina and Savills followed by a discussion with Matti Schenk, Associate Research at Savills Immobilien Beratungs-GmbH, Matthias Niemeyer, Managing Director at Adina Holding in Germany, Alexander Trappiel, Investment Manager at Union Investment Real Estate and Simon Behr, Director of Fund Management & Transactions at GBI Holding AG

Presentation: Maria Puetz-Willems, Founder and Editor-in-chief of

Communication 3.0 in corona times: The digital customer journey as a mega boost for the serviced apartment segment | Keynote lecture by Benjamin Oeckl, Managing Director of BelForm GmbH & Co. KG. The subsequent panel will feature Jens Philipsenburg, Managing Director of DQuadrat Living GmbH, Hannibal DuMont Schuette, Founder and Managing Director of Stayery and Benjamin Oeckl of BelForm invited by Alexander Haussmann, Founder and Managing Director of CODE2ORDER GmbH and Philip von Ditfurth, Founder of apaleo GmbH.

Presentation: Philipp S. Ingenillem, Co-Founder and CSO at Online Birds GmbH


Speakers and moderators of the SO!APART 2020

Alexander Haussmann

Benjamin Oeckl

Daniel Hoselmann

Jan Hoepper

Karl-Heinz Pawlizki

Matteo Ghedini

Olaf Steinhage

Philipp S. Ingenillem

Dr. Josef Vollmayr

Alexander Lackner

Benjamin Roeber-Rathay

David Renzmann

Jens Schliessmann

Kolja Stegemann

Matthias Niemeyer

Oliver Meinicke

Reiner Nittka

Stephan Plut

Ralf Krause

Alexander Trappiel

Christian Strieder

Florian Faerber

Henrik von Bothmer

Marc P. Werner

Matti Schenk

Oona Horx-Strathern

Sabrina Handke

Sylvie Konzack

Markus Beike

Anett Gregorius

Christoph Carnier

Jan-Wolf Baake

Kai Boecking

Maria Puetz-Willems

Tim Düysen

Philip von Ditfurth

Simon Behr

Tobias Berghaeuser