In 2021 there is a lot to talk about.

Temporary living is on the move - more than ever due to the Corona experiences and is no longer celebrated as a successful concept only by the "insiders". The classic hotel industry is also orienting itself towards ideas that were previously peculiar to serviced apartments.

So are hotels rolling up the market from behind with copycat concepts? And how thin will the lockdown air become despite all the praise for serviced apartment operators? Will the serviced apartment segment experience a turnaround in 2023?

Among others, these are our topics:

  • Marc P. Werner, LL.M (University of Miami) and Office Managing Partner at Hogan Lovells Interantional LLP, will talk about contract types - an important topic as Corona has (possibly) shifted preferences. But what are the advantages and disadvantages?
  • Conversion as strategy?Markus Beike, Development Director Germany & CEE at Staycity will moderate the panel with Hannibal DuMont Schütte, Co-Founder of Stayery, and Heinrich Böhm, Senior Designer and Partner at JOI-Design Innenarchitek-ten A D joehnk + partner mbB, who, together with a partner, will talk about new concepts that have just been realised.
  • Skilled personnel! Always a (difficult) topic in hospitality and after Corona all the more so: Andreas Wilhelm Büscher, who is not only launching a new brand with Bee/partment, but is also implementing his own academy for employees, and Garry Levin, Founder & Managing Director of LHC International - specialised in recruiting specialists and managers in the industry - will talk about this.
  • Franchise as a way to expand. Among others, we will talk about this with Volker Thamm, MDirector Business Development at SV Hotel AG.
  • Hotels and their living strategies: Established hotel brands get "living" extensions and enter the temporary living market. Max Gross, Vice President Development at Radisson Hotel Group, Falk Laudi, Director Development (DACH) at AccorHotels Germany and IHG Hotels and Resorts will report on this.
  • And what is behind Senior Living as a variation living concepts with service? A trend topic? A vision of the future with convincing concepts? Prof. Dr. h.c. Stephan Gerhard, Managing Partner of Solutions Holding, Henrik von Bothmer, Senior Investment Manager Micro-Living at Union Investment, and Constantin Rehberg, Co-Founder of LIVELY, are our guests on the panel.
  • Growth under the radar: Holger Siegel, Managing Director of Sicon Hospitality GmbH, is quietly shaping the Hamburg serviced flat market with great projects. Anett Gregorius talks to him.
  • Goodbye old habits - you are no longer the only one. Stephan Kohl, Business Development Manager Germany & The Nordics HQ revenue, invites you to a digital workshop to analyse the numbers.

We look forward to seeing you on 10/11 November 2021 ans we will keep you up to date at this point. If you would like to stay informed not only about SO!APART but also about the segment itself, please register for our newsletter (in German).


Would you like to find out what SO!APART is all about?Here is some information about the SO!APART 2020

Strong together into the future with the segment's USPs and flex strategies

  •    Successful digital edition of the SO!APART 2020 in a segment that continues to be strong
  •    Mixed thinking as the new mixed-use: the eighth industry meeting at a glance

"92 per cent see the current basic mood in the serviced apartment segment as positive or rather positive, while only 44 per cent say the same for the economy as a whole," reports Anett Gregorius, initiator and organiser of the SO!APART. "As surprising as the result of a participant survey was right at the beginning of our conference, it shows: The players in the segment are clearly looking into the future and are noticeably less hit than the hotel industry." This was a clear tenor of the 8th SO!APART on 9th and 10th December 2020, which was held due to corona digitally in a Munich studio for the first time. The segment is currently in its greatest growth phase, continuing to grow by around 43 per cent to approximately 50,000 units by the end of 2022 alone, and investors continue to show confidence in the segment. So where do we really stand? At what consolidation and what new competition with what new strategies? In line with the 2020 motto "Mixed thinking is the new mixed-use", these questions were discussed by top-class experts from the entire temporary housing, the financial and legal world, the transportation and business travel industry, the hotel industry and, of course, the serviced apartment segment on paths and scenarios in the segment, the consequences of "traveling differently" and numerous legal and real estate topics. The next SO!APART will take place on 10th and 11th November 2021 as an in-person event in Leipzig.

Read here the press release of the SO!APART 2020:

Press Release


Partners of the SO!APART