Temporary living is on the move - more than ever due to the Corona experiences and is no longer celebrated as a successful concept only by the "insiders". The classic hotel industry is also orienting itself towards ideas that were previously peculiar to serviced apartments.
So are hotels with copycat concepts rolling up the market from behind? And how thin is the lockdown air becoming despite all the applause for serviced apartment operators? Will the serviced apartment segment experience a bend in 2023? What do the Corona experiences do to the concept: digitalisation instead of hospitality? New floor plan ideas for serviced apartments?
We look forward to seeing you on 10/11 November 2021 ans we will keep you up to date at this point. If you would like to stay informed not only about SO!APART but also about the segment itself, please register for our newsletter (in German).
Would you like to find out what SO!APART is all about?Here is some information about the SO!APART 2020
Strong together into the future with the segment's USPs and flex strategies
"92 per cent see the current basic mood in the serviced apartment segment as positive or rather positive, while only 44 per cent say the same for the economy as a whole," reports Anett Gregorius, initiator and organiser of the SO!APART. "As surprising as the result of a participant survey was right at the beginning of our conference, it shows: The players in the segment are clearly looking into the future and are noticeably less hit than the hotel industry." This was a clear tenor of the 8th SO!APART on 9th and 10th December 2020, which was held due to corona digitally in a Munich studio for the first time. The segment is currently in its greatest growth phase, continuing to grow by around 43 per cent to approximately 50,000 units by the end of 2022 alone, and investors continue to show confidence in the segment. So where do we really stand? At what consolidation and what new competition with what new strategies? In line with the 2020 motto "Mixed thinking is the new mixed-use", these questions were discussed by top-class experts from the entire temporary housing, the financial and legal world, the transportation and business travel industry, the hotel industry and, of course, the serviced apartment segment on paths and scenarios in the segment, the consequences of "traveling differently" and numerous legal and real estate topics. The next SO!APART will take place on 10th and 11th November 2021 as an in-person event in Leipzig.
Read here the press release of the SO!APART 2020:
You can download the current programme here: